Florida Man Fed Up With All the Hype and B.S. About Making Money Online Defies The Internet Marketing Guru Code of “Tell, But Don’t Show” And Pulls Back the Curtain On One of His Profitable Web Sites To Reveal Step-by-Step How You Can Find, Grow, and Profit From A Niche Web Business…Starting From Scratch!
And You Can Do It Without
Being A Computer Geek
From: Michael J. Holland
Coral Springs, Florida
Dear Internet Friend
I must have a few screws loose.
You see, I’ve worked hard for the last four years to learn the secrets of niche marketing and creating very profitable niche web businesses.
I’ve spent thousands of hours (not to mention dollars) trying, testing, tweaking, and perfecting techniques for uncovering profitable niche markets and dominating them.
Then I labored for nine months to put together my proven home study system that covers everything you need to know for creating successful niche web businesses. I even reveal my insider techniques for easily calculating the profit-potential of a niche business idea before you create a web site!
Because I'm sick and tired of watching good people get sucked into quack money-making schemes and Internet Marketing products that promise the world but don't provide one stitch of proof they actually work.
When I started my quest for Internet gold four years ago, I fell into the same dead end traps.
So, I know that sinking feeling of frustration and disappointment after working hard for weeks (even months) and not seeing any meaningful results.
That's why I'm doing something no sane Internet marketer would ever dream of doing.
I'm handing you my 8-step money-making system on a silver platter. And just to prove to you that it works, I used one of the niche business ideas from my first Strike It Niche! ebook as a real-life case study.
You'll discover how I turned a simple idea into a 24/7 cash generating machine And by seeing how I'm doing it, you'll be able to create your own profitable web business with ease and confidence.
But listen up: Don't think that every niche web business is going to rake in a million dollars.
The truth is
The money comes from many different sources and in widely varying amounts.
Now, I don't know about you, but when it comes to making money online, I'll take checks of any size (especially, if there's lots of them and they are earned while I'm sleeping, out having dinner, or exercising at the gym).
So, I rake in checks from multiple affiliate programs, Google AdSense, and selling my own products. For example, I sell information products in different niche markets, and it's great to see daily sales like these flowing in for one of my products:
It's even better, though, to collect paychecks consistently month after month, like those shown in this one year summary for just one of my Clickbank accounts:
But life really gets exciting when big checks show up in my mailbox like this one dated June 17, 2005 for $62,925.17 for 14 days of product sales:
And this little Christmas gift dated December 21, 2005 for $27,258.17 for 10 days of product sales:
(Note: All of the above amounts are net profits, not gross sales.)
Now, I didn't present these examples to puff out my chest and brag about how well I'm doing online.
Instead, my intent is two-fold:
Take it from someone, who in 2001, was in the same situation as you (maybe even worse).
I had just lost my consulting job and had over $14,000 in credit card debt.
The economy was in shambles and 8 months of job searching turned up nothing.
I remember being frustrated and then vowed never again to have my financial destiny controlled by some company that treats me like a number.
Today, I earn a full-time living on the Internet working from home and enjoying life on my own terms.
And now that I've discovered how to succeed online, I'm ready and willing to take you by the virtual hand and help you copy my success.
Announcing The Niche Mastery System
The Niche Mastery System is a comprehensive, interactive, 8-step home study course that covers everything you need to know about finding profitable niches, understanding your markets, and then giving them exactly what they want.
Starting from scratch, it will guide you, step-by-step, through the process of how to generate multiple income streams by creating content-driven niche web businesses (more on this in a moment).
Once you learn these 8 proven and powerful steps, you'll have the knowledge and confidence needed to achieve your financial dreams.
Why A Content-Driven Web Business
Here's where you get to see me take walking the talk to a whole new level!
In The Niche Mastery System, you'll get to look directly over my shoulder and follow the progress and growth of a tiny niche web business over an 8 month period, starting from Day 1.
You'll get to see actual screenshots from ad campaigns, research work, and tests that I performed. You'll even get to peek into a journal that I kept to document additional thoughts and ideas.
In the beginning, I worked on the web site about five hours per week. That time gradually decreased, and by the eighth month I worked on the site less than 1 hour per week.
As you can see below, the site grew from 45 visitors its first month to more than 31,400 visitors in its eighth month.
(Note: The home page for the web site was created on December 26, 2003 . And as you can see below, a year later this tiny site continues to attract solid targeted traffic -- 90% of which is completely free every month -- without me barely lifting a finger! Imagine if I had the time to really work it!)
Once your site is getting lots of targeted traffic, the world becomes your oyster. You get to sit back and decide how hard you want to work and how much money you want to make.
How Much Can You Earn?
Now, I'm not going to sit here and guarantee the amount of money your web business will make. Only a scam artist would try to pull that lame illegal trick. Besides, I don't know what niche you're going to conquer or if you'll follow my advice to the letter (as you should).
For the tiny niche web site that I created, I'm not an expert on the niche topic and have no interest in ever becoming one. Also, I didn't spend a lot of time promoting it because I had other higher priority niche projects on my plate.
But even so, the site was churning out more than $500 per month by May 2004 and over $1000 per month by August 2004 and doing it virtually on auto-pilot! (Note: In the material, I've included a detailed breakdown of the earnings and sources to further prove to you that the system works. And yes, even today, the site still consistently earns more than $1000 per month!)
Of course, you're not going to retire on $1000 per month. But that money could be used toward a new luxury car, home improvement project, family vacation, or to simply pay-off credit card debt.
Now, there's one key point you should remember. The amount of money that the site earns is not a surprise to me.
That's because The Niche Mastery System provides techniques for predicting the profit-potential of your niche business idea before creating a web site. It also shows you how to make a lot more money if you're willing to put forth a little extra effort.
The bottom line is that you get to control your own financial destiny.
Another question you may be asking is why didn't I select a niche business idea that had greater money-making potential? There are three reasons:
Here's What You Can Look Forward To
|18 places where you can uncover hot high demand, low competition niche markets and quietly dominate them.|
|My simple technique for calculating market demand for a niche idea and the MINIMUM level it should be before you even think about creating a content-driven web business. (If you move forward without this crucial data, you might as well start pouring your hard earned money down the drain.)|
|Why most content-driven web sites suffer from Specialization Erosion and how you can prevent it from ruining your credibility and killing your profits.|
|4 quick and easy ways to determine if your niche idea will be profitable BEFORE creating a web site. (Discover how I use them to pinpoint the most lucrative income streams with uncanny accuracy.)|
|How to select keywords that will accelerate the growth of your web business. The key is learning the difference between traffic-getters and profit-getters.|
|How to use lateral thinking to tap into a continuous supply of keywords that will explode your traffic, increase your profits, and even uncover overlooked niche markets.|
|How to easily tap into the collective mindset of your niche market and have them reveal the exact products and services they are ready and willing to buy BEFORE you create a web site.|
|Why finding a high demand, low competition niche market is not always a good thing (do what I suggest to avoid frustration and disappointment).|
|Discover the easiest way I know to make money online. (I get a check every month without lifting a finger.)|
|Get the inside scoop on choosing a winning domain name for your site. (Yes, it definitely does matter and doing it the wrong way could cost you traffic and sales!)|
|How to select a unique web site theme that will establish you as a perceived expert and have visitors salivating to buy your products and affiliate products you recommend.|
|How to format and optimize your content web pages so that they will achieve top rankings in the BIG search engines and drive boat loads of free targeted traffic to your website.|
|2 keyword categories that attract lots of traffic but are often overlooked by web site owners.|
|How to quickly and easily get content for your site without writing a word yourself or breaking the bank.|
|The free publicity technique that I use to drive offline traffic to my web sites.|
|How to get your web site listed in Google and YahooSearch in 24 to 48 hours.|
|The right and wrong ways to improve link popularity (and how to do it without killing yourself or turning your site into a links farm).|
|20 top directories that you should immediately submit your web site to in order to quickly increase its link popularity and accelerate its search engine rankings.|
|How to get the biggest bang for your marketing buck using pay-per-click search engines.|
|My secret 4-step strategy for creating and distributing articles, and getting more sites (including competitors) to use them. (No one I know is doing this.)|
|How to increase traffic to your web site, build your opt-in list, and make more money using one simple viral marketing technique.|
|Why an ebook may not be the way to go for your first information product.|
|How to create a saleable information product in an hour or less!|
|Discover simple ways to increase the perceived value of your information product and have customers happy to pay a higher price.|
|How to easily create an information product even if you don't know anything about the topic.|
|How to package your digital product as a physical product (which has a higher perceived value and much greater profit margin).|
|The behind-the-scene details and resources for producing 5 types of information products that make it easy for you to give your niche market exactly what it wants. (This means you'll make more money faster!)|
|How to double (or even triple) your income from Google AdSense.|
|My secret technique for choosing affiliate programs that match the wants and desires of my niche audience like a perfectly tailored suit (most marketers have it all backwards).|
|How to find out the absolute best (and most profitable) price to sell your product for BEFORE you release it.|
|The truth about what you need to do to make drop shipping a profitable income stream for your online business (and how to avoid the pitfalls that can rob you of success).|
|The one thing that you absolutely positively must do if you want to take your Internet business to the next level. (No, it has nothing to do with creating more web sites.)|
|How to set-up and grow multiple content-driven web sites for maximum profits and faster success.|
There you go...
And what makes the system so unique is that you'll have real-world, tested and proven, examples to follow each step of the way.
While there are many secrets in The Niche Mastery System that would benefit seasoned marketers, I also created it so that open-minded beginners will gain a rock-solid understanding of how to succeed online.
But, before I reveal secrets that will open the door to untold profits, I need you to be honest with me (and yourself) for a moment.
If you answered no to any of these questions, you aren't a good fit for The Niche Mastery System and I don't want to waste your time or mine.
But if your responses were a resounding yes, then congratulations! You have what it takes to build lifelong wealth and achieve your financial dreams.
Now, just to be doubly sure we see eye-to-eye and that there's no confusion
What it's not
Who it's not for
|“Michael, I want to tell you
that I am so impressed with The Niche Mastery System that I had
to do like David Letterman and I had to share the Top 5 reasons
someone should buy it today.
So, I hope you don’t mind. Number 5……
And the Number 1 reason, Michael -- Your system is head and shoulders over many I’ve reviewed because you use a real live, working, money-crunching Web site as the example in your system. It makes a huge difference in understanding all the concepts that you’re going over -- to be able to go to that Web site and see how you put everything into practice. Michael, what can I say. You did an absolutely great job! ”
|I Created A Whole New Product Using Your Tips|
|“…Your Quick Start Guide
was of immeasurable use to me. And I spent the first part of
my vacation out here when I was visiting Maryland listening to
your CDs over and over again because they are just jammed pack
with information that anybody can use from a novice to somebody
who is really an expert in Internet businesses.
I’ve taken your tips on page 101 to employ a keyword tip that I’ve been vastly under using in my present business. And with your tip on page 167, I created a whole new niche product using your tips and your strategies.
The margins of my workbook are filled with scribbled ideas that I’ve implemented in both of my new businesses. So, The Niche Mastery System has helped me realize that there are important gaps that I hold in my plan to develop niche blogs and to also develop a course on niche blogging. I can’t say enough good things about your course. Thank you so much for this great resource.”
| Like most people on the Internet, I have never
made a lot of money, but I am now 100% confident that is going
to change since I have begun to learn from Michael Holland and
The Niche Mastery System.
I could share with a number of things I have discovered from Michael’s System, but let me just share three things that I have learned that is going to save me a ton of money, time and energy as I market my products.
First of all, Michael has shown me how to effectively use the right tools, to choose the right keywords that will drive traffic to my website, instead of choosing a bunch of junk keywords that can cost me a lot of valuable traffic and a lot of money.
Secondly, Michael has taught me how to calculate the profitability of my “Niche Product Idea,” before I even build my website. I now can determine if my idea for a product or service has any potential of making me money before I waste my time and money on building a website and creating a product that know one wants to buy in the first place.
For example, I was going to write an ebook and develop a website for an idea, but after doing the research, that I’ve learned from Michael, I’ve decided to, hold up on creating that particular product and take that idea in an entirely new direction. And it’s all because of what I learned from Michael and his System.
And Thirdly, it has been very helpful to see and hear how Michael has developed his own profitable website from scratch. I mean, it has been amazing to see how Michael came up with the idea for his own website, how he chooses his keywords, and developed his website. And then, how that content rich website has become a small oil well of multiple streams of income that keep pumping out profits for him every day.
And what is so exciting to me is, I don’t feel like I’m floundering, with no direction any more. I have a plan. I have the tools. I have a system, The Niche Mastery System. With my determination and hard work combined with Michael’s encouraging coaching through his system, I am confident that I will become financially free.
Friends, The Niche Mastery System will be the best investment that you will ever make if you want to be successful online. Thanks Michael for a great system.
Dennis J. Hester
Shelby, North Carolina
|“Michael, The thing I love most about your
Niche Mastery System is it's so user-friendly! You
take folks by the hand, give them step-by-step instructions..."yes,
do this... no, never do that... this is the easiest way to..."
Plus, people can actually use your system without buying ten thousand other things to go along with it. I like that in a product!
Your Quick Start Guide makes a great checklist so the niche researcher is sure not to leave out any step in the process. And the CD on what to do with the SRDS is a super addition! So those massive volumes are more than just great bookends! :)
I can't imagine how much work you put into this system, Michael. It's complete and easy-to-use. You don't find that in a lot of internet products. If anyone wants to know how to set up an entire niche web business, you're the man, and this is the package!”
|"Michael...congratulations and job well done!
The Niche Mastery System truly has it all. You've covered every
key component that someone needs to succeed online. And to top
it off, you're letting people look over your shoulder and see
how exactly how you build a real money-making Web business ... starting
from day 1. That's pure gold!
My only problem with it is it's too cheap. Seriously. Get it before Michael follows my advice and raises the price."
|“I love how you mixed the direct
marketing with some of the Internet niche stuff. And what I really
love is how you put it into just such a really concise format
that I’m able to hand over to my assistants and let them
do all the
In the past, it’s been difficult for me to explain to them what to do because a lot of this is in my head and you did an excellent job of breaking it down into a second or third grade level where anybody can understand it.
And it has made my whole creation process a whole lot easier, simply because I can outsource it all. So, thank you for that.It looks great. I’m really excited to have it and I’m looking for big things this year in 2006. Thanks very much!”
Not What I Expected...
| Just wanted to let you know I received Niche
Mastery today -- kind of
surprised it made it all the way to Alaska that fast. =:)
I was really busy today so I didn't get around to looking at it until about an hour ago and I have to say it's not what I expected. For some reason, and this is going to sound stupid, I thought Niche Mastery was all about "finding a niche" and that was it. Instead, I see you not only have that, but you go on to completely flesh out the whole thing, including build the site, finding content, driving traffic, and making money!
(Why am I telling you? You know this!)
Anyway, I'm really excited about this course because I have two siblings who are currently quizzing me on how to get into making money on the internet -- and I'm going to stop feeding them different links and point them to your course. From what I've seen so far, a newbie should be able to take your course, follow the steps, and actually make money -- without flailing around for months or years.
Very nice looking product, and awesome content!
I Found A Goldmine Concerning Google AdSense!...
|“Michael, Awesome! You've created
another MUST HAVE information product. "Strike it
Niche" was directly responsible for two of our most successful
websites. Now, with The Niche Mastery System,
you've provided us with yet another piece in the 'making money
online puzzle'....an even bigger piece than "Strike it Niche" was!
What I love best about The Niche Mastery System is that it's set up as a step-by-step course, similar to one you'd expect in a college class. The INFORMATION is there, the INSPIRATION is there and the two are woven together with MOTIVATION. You are, at heart, an educator and a motivator above all else. Your words tend to make a person feel that they can accomplish whatever it is you're trying to teach them. That's why I read your material over and over again. You give me the INFORMATION once, but the MOTIVATION again and again.
I truly believe that with The Niche Mastery System alone, a complete novice could set up (and run) a money making website within a short time. It's exactly what I wish had been around when we first started working online. I can only imagine where we'd be now if we'd had this from the start.
My favorite part may have been the 15 Interview CDs. I sat listening to them each day as I was working online - and would often have to stop to write something down. I filled a notebook! It reminded me of being in college, taking notes in Psychology class. The only differences were:
1. I could go back any time I needed something repeated.
2. This was far less expensive than the 3 credit hours were.
3. This is information I'll actually be able to use!
Within what I refer to as the textbook, I found a goldmine concerning Google Adsense. I took one of our websites and implemented the suggestions given. Suffice to say, I've now done the same with the rest. It's information that I haven't seen anywhere else, and I haven't heard anyone else talking about. Maybe that's because they don't know. They should get The Niche Mastery System!
Thank you for all of the time and hard work you put into researching and testing....and thank you even more for not keeping it all to yourself !”
|7 Audio CD-ROMs You'll hear Customer Catcher radio host, Martin Wales, grill me for more than seven hours about every technique and nuance of The Niche Mastery System. I spilled the beans on everything I know about creating content-driven niche web businesses and building a continuous lifelong income.|
|A Detailed Home Study System Manual In this resource, you'll master the 8 proven and powerful steps for finding profitable niches and milking a great income from them. But what's even better is that you get to see details of how each step was used to turn a simple idea into a successful, real-world niche business.|
|Quick Start Guide Want to cut to the chase and start building a niche web business right away? Then follow the action steps outlined in this guide.|
Quite frankly, there's no Internet marketing guru I know who would give you this kind of behind the scenes access without charging you at least $997. And many of them would charge you a lot more without thinking twice!
But you can relax. You won't have to pay an arm and a leg for The Niche Mastery System, even though it's clearly superior to other products costing three or four times as much.
In fact, if you order right now , you'll also get these free bonuses
The Niche Mastery Advisors are a hand-picked group of successful Internet marketers that I know personally and whose advice you can trust.
I wanted to interview them because of the additional value and perspective they would add to certain techniques and strategies covered in The Niche Mastery System.
You'll discover key insights they've used to increase their profits and rocket their online businesses to the top.
Here's what you get:
As an expert direct marketer and copywriter, Yanik has created sales letters that have pulled in 17% or more and shattered industry averages. His copy has sold everything from $17 ebooks to $10,000+ equipment to physicians. Yanik continually generates multiple 5-figure and 6-figure paydays just from the words he puts on paper or on a computer screen.
Here's some of the copywriting secrets he will reveal:
Joel is known worldwide as The Master List Builder. He got that name by increasing his list of opt-in subscribers from 10,000 names to 30,000 names in less than 90 days. So, you'll want to listen closely to the secrets he reveals:
Marc and his wife and business partner, Terry, started in the direct marketing business in 1994 and entered into the software development business a few short years later. Like many niche marketers, they had their share of ups and downs. Then one day they received a ONE HOUR consultation on joint ventures that changed their lives. After a year of experimenting, and many failures they developed an amazing array of their own JV techniques that began to work for them starting off small and then producing monthly incomes of $30,000 and as high as $112,000. Suffice it to say that Joint Ventures became the cornerstone of Marc and Terry's software and information empire. Here's some of the JV secrets that Marc will reveal:
Martin currently hosts Customer Catcher Radio on wsRadio.com, the world-wide leader in Internet talk, and home of eBay Radio and other Entrepreneur Magazine shows. Also, a s a media personality and speaker, he's in demand at many events, trade shows, and numerous business conferences . His marketing and communications expertise is published in monthly columns and articles, nationally and internationally. His columns reach over 1,000,000 readers annually. Here's some of the publicity and PR secrets that Martin will reveal:
Rosalind is recognized worldwide as a leading authority on affiliate marketing. In late 1997, she worked as an air traffic controller in Canada and was desperately seeking a way to escape the crazy air traffic control shift schedules. She had no business experience, but one day a click on banner ad changed her life. Fast forward to 2002, she raked in a whopping $436,797 in affiliate commissions promoting other people's stuff online! This year her commissions will greatly exceed that amount. Here are some of the affiliate marketing secrets that Rosalind will reveal:
eBook #1: How to Get Ideas What do you find at the heart of every success story? An idea! But good ideas, the kind that bring money and success, do not come out of thin air. They are the result of a creative mind controlled by a planned procedure. Everyone possesses some creativeness. It is the planned procedure that is generally lacking. You must know how to get started in idea-creation, how to develop ideas, how to use the rules, how to make them work, and how to turn them into big money. This 92 page ebook tells you how!
eBook #2: What Makes Women Buy Did you know that women control 80% of household spending? So whatever you're selling it's very likely that a woman is purchasing the product directly or greatly influencing the decision. Knowing what makes today's woman tick can add thousands of dollars to your bottom line. This 294 page ebook reveals how women think, what they want from your product, what will interest and appeal to them and why.
eBook #3: Brainstorming - Any company or organization that makes and sells products in competition will prosper only as it develops new ideas. This is basic to growth and improvement. The ability to be creative - in which the techniques of "brain-storming" play such an important part - is largely a state of mind. It is a state of mind that we all can cultivate. In this remarkable 262 page ebook , you'll learn how you can brainstorm, how to catch ideas, tricks to keep ideas coming, what to do with your ideas, strategies and tactics you can use to turn your ideas into action, and much more.
And on top of everything else, you get this insane guarantee ...
You Get Our 100%,
I'm confident that you're going to be thrilled with the results. After all, the tiny little niche web site that you get to follow attracted over 31,000 unique visitors by its eighth month and had already become a cash-churning machine!
So How Much Does It Cost For An Education That Turns Into A Lifetime of Income-Earning Ability?
Let's review everything included in The Niche Mastery System package so you can see the real value here. You get:
The Niche Mastery System Delivered in a 7 CD-ROM Audio Set Along With a 246-Page Printed Course Manual and a Printed Quick Start Guide!
It's the only comprehensive system I know with built-in, documented proof that it works.
Conservative value of 7 hours of my time at $400 per coaching hour: = $2,800.00
You get these incredible bonus interviews not available anywhere else delivered as a set of 8 audio CD-ROMs:
Conservative value of the Secrets for Niche Marketers audio series: $300.00
Plus, you get these 3 additional bonuses:
Conservative value of these additional bonuses: $200
If you do the math for the bonuses and what you would have to pay me to coach you to success, the conservative value of this system is $3,300.00 (bare minimum).
But also consider the value of your time. No more trial and error frustration because you get a system that comes with proof built right in.
The time you save by using The Niche Mastery System is invaluable. Not to mention the high level of confidence you'll feel knowing that you're finally on your way to financial success and the life you've dreamed of!
Now, the good news is that you don't have to pay $3,300.00.
Your entire investment is only $397. I think you'll agree this is a tremendous bargain for a chauffeur-driven ride to the land of success.
Listen, I created this package for people who are serious about changing their financial lives and want to do it by finding profitable niche markets and making a great income on their own terms. So, if you don't think you can abide by these simple requests, just don't buy the package. The theft and misuse of proprietary information will only make those who want to help you succeed, reveal less and less.
But, if the two stipulations sound reasonable and your goal is to just get on with building a profitable Internet business with confidence, using a proven system, don't waste another second. Let's get started right now!
So Why Am I Selling The Niche Mastery System
Now, think for a moment about what all you're really getting here. This is a complete turnkey system that teaches you everything you need to know to succeed online. The only thing that comes remotely close to it is the insider information you might get if you invested many thousands of dollars in a top franchise opportunity. Except with my system, you'll be making money even while you sleep and without taking any of the huge risks. (In fact, I'm shouldering the risk).
That's about it for me. The next move is up to you. I've shown you that The Niche Mastery System is as risk-free as an offer can get. You and I both know that if you've read this far in the letter, you're seriously interested in fattening your bank account and changing your life. All that's left to do now is take action. (Your investment may be tax-deductible. Consult your tax advisor.)
It's easy to order. You get everything in the package for a low investment of only $397.
Michael J. Holland
P.S. Most of my marketing buddies were badgering me to sell The Niche Mastery System for $997. After all, that seems to be the going price these days. However, I want to get this helpful and proven system into as many hands as possible, right away. But, once I see that my goal is being reached, I reserve the right to increase the price without notice. So, I urge you to take advantage of this introductory price while the getting is still good. Grab your copy now!
P.P.S. I had my fulfillment company print up the maximum 200 copies of The Niche Mastery System (because they have lots of clients and there are limitations on storage space). And, while I have no plans to pull the product from the market, I expect the initial inventory to sell out very quickly. Once this happens, it means that you could be waiting up to ten business days before your copy ships. So, claim your copy now to avoid a potentially long delay in building your Internet empire. Remember that time is money!
P.P.S. Still can’t decide if The Niche Mastery System is for you? See below…
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The income earning claims and examples on this web site are in no way intended to represent or guarantee that you will achieve the same results. Each individual's success will be completely dependent the time, effort, desire, dedication, marketing background, and motivation to work and execute the program. Your available finanacial rescources could also impact your success. There is no attempt to represent or guarantee, implicitly or explicitly, that you will duplicate the results shown and stated here. By purchasing our program, you recognize that any business endeavor has inherent risk for loss of capital. Kitchen Island Designs